Lingerie clothing brand “Aerie” refused to use the Photoshop in their recent Lingerie “Real” spring 2014 campaign. They released a new promotional photoshoot with natural looking girls. Can you imagine? The company thought it was time for a change and it’s time to find a reality throughout, because the real beauty does not need retouching. Naturally – it’s sexy. These non-airbrushed size-zero models are photographed by John Urbano.
For the new Aerie Real lingerie campaign, ‘We left everything,’ style and fit expert Jenny Altman told GMA. ‘We left beauty marks, we left tattoos, what you see is really what you get with our campaign.’