Mattel Launches Barbie Doll to Celebrate Lunar New Year 2025
To celebrate Lunar New Year 2025 in January, Barbie wears an outfit inspired by Chinese traditions, combining classic elegance with contemporary touches. This new doll in the Barbie Signature Collection celebrates the rich culture and symbolism associated with the holiday while embodying timeless values such as resilience and prosperity.
The doll wears a sumptuous red long dress called a qipao, revisited with a mermaid silhouette that combines modernity and tradition. Every detail has been carefully thought out to evoke the festivities and values of the Lunar New Year.
The color red, a symbol of luck and good fortune, is enhanced by prints of meihua (plum blossoms), known for their ability to bloom in winter, embodying resilience and hope. Flared sleeves in sheer fabric add grace and recall traditional lion dancers’ fluid movement. Barbie is adorned with gold earrings, a belt decorated with knotted Chinese patterns symbolizing good luck, and gold heels to complete this sophisticated look.
A tribute to traditions and modernity
This special edition, presented in a sleek red box with gold details, captures the essence of Lunar New Year celebrations. The design combines a respect for the heritage of the holiday with a contemporary aesthetic that will appeal to collectors of all ages.
Currently available for pre-order on Mattel’s website, the doll is priced at 53 euros. With this new Barbie, Mattel reaffirms its commitment to honoring cultures around the world. By combining tradition and modernity, this creation celebrates diversity and the universal values that bring generations together.
