20 Creative Benches: When Brands Have Fun With Street Furniture

Advertising is not limited to the traditional media that we know, and that is precisely what you will discover in this article! Whether to make themselves known or to give themselves a nice spotlight, many brands have not hesitated to repurpose street furniture with creativity, in particular, the benches found in parks and on the streets.

All means are good to get people talking about your brand, but it is sometimes difficult to stand out among the number of advertising stimuli that your target faces every day. So why not interfere in their daily lives in an innovative and offbeat way?

An ingenious challenge was taken up by brands well known to the general public, such as Nike, Nescafé, Kit Kat, or even Pampers, but also by the Canadian public body in charge of water, Denver Water, the University of Marylhurst, and the RainCity Housing Association. They all have one thing in common: hijacked benches to promote themselves.

Among the marketing operations that we prefer, a special mention goes to the mechanical bench, which brings humans closer to Nescafé, to the raised bench to behave like toddlers from Pampers, but to the most famous of them: the Nike bench… without a seat.

There are so many creative initiatives to increase brand awareness with originality and also offer them a nice communication boost thanks to new and viral concepts. Enough chatter, we’ll let you discover below a small selection of 30 creative benches that brands have had fun with.

If you are keen on marketing and this type of communication, we invite you to (re)discover When Passengers Become Living Ads in the Metro (24 Pics).