The ticket design for the London 2012 Olympics has been unveiled. The design of each ticket features the sport pictogram and the color scheme reflects that of each venue to help spectators reach their destination. The tickets also incorporate the name of the booker, a hologram, and the price paid for the ticket, in order to reduce counterfeiting.
Most celebratory is the opening ceremony ticket, colored in gold with one design featuring trumpets. The colors used are the same as for the logo, but use of overlays, shadows, and hues give the design more debt than the flat logo and online design. The majority of tickets will be sold on www.tickets.london2012.com and there is also a full list of authorized ticket resellers available on the website.